972 Can a poor country like India afford to spend Rs. 10 billion on a single movie?

The eight day old Movie Bahubali-2 a Conclusion, is reported to have collected approx. Rs. 8 billion (Rs. 800 Crore) in its eight days life. Print News papers, TV Channels, internet pages are agog with predictions that it will collect Rs. 10 billion (Rs. 1,000 crore) shortly. During the last fortnight there is a big hullabaloo about the Greatness of the contents of Bahubali2 in Press Media, Electronic Media, and Net. It is said that honey-bees live 45 days. Average life span of a worker ant is about five weeks. While the Bahubali-1 Beginning was reported to have gathered big moolah in its first release, it is reported that the same film's second release in March 2017, received little attention and money. Virually with all the newspapers, TV channels, net pages, day-in day-out hammering out the merits of the Bahubali-2, it has become very difficult to delineate and distinguish between GENUINE NEWS and PAID NEWS (advertisements converted into news, of course for an extra payment to the Media).

India is a very poor country, where millions of people find it very difficult to get two square meals a day. Bulk of its population is Working Class. Everybody knows big budget films try to make a quick buck, by jacking up prices of cinema tickets in the first week of release of the film, as if the film will vanish into thin air during the second week. Of course, producers and distributors blame the Exhibitors (Theatre owners), for the black-marketing of Cinema Tickets. I have come across hotel workers, auto-drivers, shop clerks and sales persons, who hardly earn about Rs. 6,000 to Rs. 9,000/- per month (Rs. 200 to 300 per day), shelling out as much as Rs. 2,000/- (about 6 to 8 days wage) to see a film of about 3 hours. They do not know what they are doing.

Some Important Questions

1. Abnormally huge remuneration paid to Heros.
2. Preferance to shot films abroad, even when suitable Indian Locations are available.
3. High rents charged by theatre owners.
4. High profile media publicity.
5. Creating unnecessary sets and settings, spending millions, just to create scenes of a few minutes, which are later, often abandoned or dismantled, resulting in loss of huge quantities of materials such as plywood.
6. Studying History, Researching into veracity and tenability of Legends, Mythologies, and Histories are more important than indulging into fictitious and imaginary questions like "Why did Kattappa kill Bahubali?".
7. May be under evil influences from Hollywood films, Indians seem to have created self-illusions that "SMALL" is not beautiful, and "Small Films" are not financially viable.
8. Media, especially those firms and Companies which have sold financial strength, should not run for dosh from excess crazy advertising and greedy-unhealthy advertising campaigns, simply because there are some millions on golden platters.
9. A dozen Joy-generating, and message-filled (not preaching) films can be produced with the same investments of one single film like Bahubali Beginning and Bahubali-2 Conclusion. Some of them will definitely succeed, though some may fail. This Film World has not become totally black and dismal. When small films are produced, risks can be spread and hedged.
10. On the other hand see: If the big budget films like Bahubal Beginning and Bahubali Conclusion tank at Box Office? In fact, had NOT the producers, directors, distributors, exhibitors have not indulged in numerous unscrupulous marketing practices for creating illusions and craze among the spectators and the people, the two films might have flopped. It is not my wish that they should flop. We should anticipate the possibility of their flopping, and their consequences. At least some lives of some distributors will be wrecked. We can see the lessons from the said-to-be failure of Mr. Pavan Kalyan's films- Gabbar Singh, and Katama Rayudu. Let us wish that Film Industry in toto, and the billions of people across the world are not hijacked and dumped into craze and idiocy, by foolish business advertising and publicity propagandas.

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